Real Estate Marketing Award

For the films, campaigns and brands that sell property.

About the award

Great property still needs to be seen. This award recognises the marketing work behind a sale, a letting or a launch: the film, the photography, the brand, the digital experience and the campaign that brought them together.

Who should enter: Agencies, in-house marketing teams, brokers, photographers and filmmakers.

Categories (7)

Property Film & Video

Listing films, house tours, development films and short-form video.

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Property Photography

Interior, exterior, aerial and twilight photography of a property or project.

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Virtual Tour & 3D Walkthrough

Interactive tours, 3D scans, renderings and walkthroughs.

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Brand Identity

The identity of an agency, a developer or a single project.

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Website & Digital Experience

Agency websites, project microsites and digital sales tools.

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Social Media Campaign

Organic or paid campaigns on social platforms.

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Project Launch Campaign

The integrated launch of a new development or an off-plan sale.

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What the jury looks for

  • Creative quality and craft
  • A clear message for a clearly defined buyer
  • Consistency across channels
  • Results: enquiries, viewings, sales speed or reach

Entries are scored on quality, innovation, impact and evidence. See the weighting.